Developing an online store is indeed a critical job as it involves online transactions as well as critical customer data which must be protected in order to maintain credibility in the market.
In addition to all this, there come online payment processing part which requires excellent field knowledge and technical skill and good collaboration with online payment processing companies or bank.
Given blow are major components and eCommerce website that must be kept in mind before thinking of launching an online store:
A eCommerce website design required special skills. Instead of a typical brochure type website, the online store website is meant not just to give information but also sell the products. Its design demands that the visitor is not just satisfied in terms of available information but he/she makes a quick decision to buy a product on the basis of the given information. So the design has to be attractive, engaging and at the same time very direct and to the point.
An online store website also needs a number of content page which provide useful information to the prospective customers about various aspects of the website such as how to buy a products, information on the company, return policy and information on tracking order. The owner of the website must try to provide all useful information that a customer may need in order to make a decision to buy a product immediately and it removes all of his/her doubts and questions.
Indeed this is the most important part of the website. Most of eCommerce websites come with a back office from where the admin of the website can add products and organizer them into different categories as required. The product catalog when presented on the front end is easy to navigate and clear to understand. The customer should be able to reach the required product with as much ease as possible. There should also be a product search option from where the customer should be bale to search any product quickly and quite easily. The recommended search is just like a Google search which means that the customer can product a search term and the website returns with relevant products result. Additional features may include bookmarking a product or putting into favorites list so that the customer can revise the short listed products before making a purchase decision.
Online Order Placement
An online store is incomplete without an online order placement mechanism. Its quite customary that a eCommerce website employs a shopping cart system. This means that a customer can keep browsing product catalog and keep adding the required products in the shopping cart. At the end of the product addition, the customer can review the shopping cart and make the payment once for all the purchases.
Online Payment Processing
There are numerous ways to accept payments from an online store website. So many banks as well as online payment processing companies are working out there offering online payment solutions for customers around the world. However, for each country, you may come across different options as all banks and payment processing companies don’t offer services to all countries and all businesses. Typically, PayPal is one of the most prominent and widely accepted online payments solution which is trusted by millions of online stores worldwide. IN addition to this, there are other banks and online payment processing companies working for eCommerce websites. It is highly recommended that you make a check of which companies or banks are offering services in your particular area.
Each eCommerce website comes with a back office system to list down all the recent orders with shipment details. The owner gets to know where the order has to be shipped. Also with each shipment, the order status must be changed so that the customer is notified that his/her order has been shipped by the online retailer store. It’s a plus point that your website automatically send email/sms alert to the customer notifying that his/her order has been shipped with all the shipment details.
Your website should provide order tracking option to the customer. You can offer creation of account to the customer where the customer can see full list of his/her orders and track their delivery status. This indeed is a very pivotal customer service feature which must be easy to use and functional with all the information that a customer may need in order to be satisfied that his/her order is rightly handled.
Most eCommerce websites come with an online chat system so that the customers can be answered about any query right on the spot at the time of their browsing for a product. So websites do offer toll-free or dedicated phone contact numbers so that customers can be replied on phone. Support on email should also be provided as some customer are not in hurry and feel comfortable with written answers.To get free consultancy click here!